Search is moving in the right direction.
The latest seven-day export recorded 33 clicks, 287 impressions and 11.5% CTR, up from 29 clicks, 268 impressions and 10.82% CTR in the earlier 15–21 August window. The strongest September signal is ranking position: the first three days of September averaged roughly #5.4, versus roughly #15.5 across Aug 28–31.
Category discovery matters more than branded discovery.
We are increasingly appearing for commercial phrases such as “trikes for sale thailand”, “custom trikes”, “trike for sale” and “3 wheel motorcycle thailand”. These are buyers discovering the category, not people who already know Ozimoto.
AI search is now a real surface.
Google recorded 42 Generative AI feature impressions in the latest seven days, with half of those arriving in just Sep 1–3. The conversion-cost answer page is already being retrieved, which validates the strategy of publishing exact, evidence-led answers to commercial questions.
Sales system work is moving George upstream.
The test call proved the desired model: low-pressure but high-progression. A vague future buyer became a qualified ฿220k–฿300k opportunity with a rental-first pathway and a future George consultation. The production rule is simple: every viable conversation ends in a defined next commercial state — not “call us when you get here.”
Rent-to-Build becomes a product.
Rental can become paid discovery: rent → compare → record preference → George consult → build. That makes rental useful as both revenue and product research for the eventual custom build, while giving the customer a safer decision process.
Internal management publication · Search and AI figures reflect the latest supplied Google Search Console exports and are source-dated above. Test sales pipeline is explicitly labelled and is not booked revenue.